Drinking a glass of wine in a simple room is not the same experience as sipping exact one under a canopy of stars. What defines the taste of any wine is the when and where you are sipping it.

This concept may anger the more logical minded members of the wine industry but several companies are already investing in wine tasting rooms. These tasting rooms offer a relaxed vibe and elegant window views of beautiful locales and are increasingly becoming part of big brewers’ calling cards.

The practice of making these structures to lure in possible customers have been started by newer wine industries belonging to Chile and Argentina and several states like Michigan in the United States for the American continent. In Europe, New Zealand and Austria have these rooms to lure in buyers. These architecturally elegant and scenery centered rooms invites the tasters to focus on their senses and the taste the wines provide.