Well if you think Uptake is yet another travel site, then you are wrong. Uptake is a search for travel sites. There are tons of travel sites out there like TripAdvisor, Farecast, Travelocity, Expedia etc. So a normal user searches most of these sites to find the best deal and ends up wasting lot of time. What Uptake does is it searches most of these sites so that you don’t have to and finds the best deal for you. Like the site says “it searches 1000 travel websites and 20 Million Reviews”, which is a lot of content for a user.
Uptake is a semantic search engine for travel which makes it easier for the user to get more relevant results. It generates tags by searching various travel sites and their reviews of hotels, destinations, theme parks. By doing this it does not have to wait for the users to tag. With the use of semantic search, the ranking in Search Engines like Google, Yahoo will be higher and lot of results from Uptake will be shown for travel queries. The technology behind Uptake is really great where millions of reviews are indexed and arranged in a proper way and the embracing of semantics has helped them a lot.
It has options like “just get away, family vacation, romantic getaway, pet friendly, girl getaway” which search sites based on this consideration. If a user is searching for family vacations, the site looks for tags which are relevant with family vacations like kids, pool, shopping and kitchen and shows the result based on that. It also has maps attached to its pages to know the exact location of the destination you have chosen or planning to choose. Uptake also has a feature called “Things to do” for most of the destinations so that you are not clueless when you are travelling.
Uptake currently indexes only US Destinations which is a bad thing for a travel search site but I am sure they will add International Destinations too as they go along. With the competition in Internet Travel Industry increasing day by day, they should add international destinations sooner than later. The other thing I am not very impressed with Uptake is their User Interface. Its User Interface is not very easy to use, Any website which is asking its users to scroll down to see the important content is doing a bad job. With the content this size they should arrange it better and should keep the main page clean, Instead of showing most of the destinations in the homepage. When Uptake adds International Destinations, the content would be way too much and they will have an uphill task of arranging it neatly and adding more languages to the website so that it becomes easier for International users. Travel is not bounded by boundaries and Uptake has taken the first step to improve it.